Before anything else: most of this is working. All three of your Google
listings are claimed, described, stocked with photos, and pointed at their own city page.
That is a managed setup, not a neglected one. Your content operation is live and funded.
And on the map you outrank 937 of the 949 contractors who hold any top-three presence in
Puget Sound.
Renton rating
4.9
108 reviews, one every nine days since November 2023
Articles published
262
Newest 15 July 2026 — the operation is active
Map rank
#12
of 949 contractors, on 499 top-three cells
Claimed listings
3
All three verified claimed on 20 July 2026
i
Technical hygiene is good, and that matters.
Zero missing H1s. Schema on 325 of 327 pages. SSL, HTTP/2, a valid sitemap
and robots file. A median of 1,325 words per page. This is not a neglected site. It is a
well-maintained site pointed at the wrong targets.
02
Where you actually appear
I did not want to hand you guesses, so I measured. I checked Google’s
map results at 1,544 points from Arlington to Lacey — a 2,618 square-mile polygon
— on the ten highest-value remodeling searches, and recorded where each of your three
listings appears at every one of them. That is 15,440 searches and 1,538,368 rows of
results, run on 17 July 2026.
Office
Address as Google publishes it
Reviews
Top-3 cells
Renton (HQ)
801 SW 16th St Ste 115
108
499
Bellevue
13622 NE 20th St Ste C
17
2
Seattle
1455 NW Leary Wy Suite 400
16
0
Measured across 1,544 grid points × 10 keywords, scan
bb_20260717_0351. Renton was seen at 1,530 points, Bellevue at
1,544, Seattle at 1,224.
Renton carries the entire map on its own. The office you are hiring into
holds two cells out of 1,544. That is structural, not a verdict on the work — both
satellites sit at an address a direct competitor also publishes, and both carry about
sixteen reviews against Renton’s hundred and eight.
03
The scoreboard is upside down
Here is the same firm, the same map, and the same day — on two
different searches. Switch the keyword and the result inverts. You win where the field is
small and the money is thin, and you are absent where the field is large and the money is
real.
Home addition builders — 480 searches/mo, $3.55 CPC
#3 of 1,071 · 194 top-three cells · 13% of the grid
Your strongest keyword, and the cheapest one in the scan. It carries 39%
of your entire map score on its own.
#48 of 1,277 · 31 top-three cells · 2% of the grid
The most valuable search in the scan, worth roughly $999k a year in volume
× cost per click. You hold thirty-one cells of 1,544.
Keyword
Volume/mo
CPC
Field
Your cells
kitchen remodel contractors
60,500
$16.51
1,278
31
home renovation
18,100
$13.74
2,886
1
remodeling contractors
12,100
$10.91
1,999
23
bathroom remodeling services
6,600
$44.74
2,251
33
home improvement services
5,400
$14.56
2,365
3
residential construction
5,400
$7.69
3,070
0
full house remodeling
1,900
$13.55
873
33
sunroom addition contractors
1,000
$45.13
354
106
basement remodelling
1,000
$20.60
1,495
75
home addition builders
480
$3.55
1,072
194
Ten keywords, ordered by monthly search volume. Volume and cost per click
from the paid keyword pull; field size and cell counts from scan
bb_20260717_0351, 17 July 2026.
Read the two ends of that table together. Your best keyword is the
bottom row. Your worst is the top one. That is not a skill problem — it is an aim
problem, and aim is the cheapest thing on this page to change.
04
The pages that sell rank for nothing
Your site has sixty money pages — the service pages, the city pages,
the ones whose job is to sell a remodel. Between them they earn 6,890 searches a month, and
4,880 of that is people typing your own name. Your blog earns 291,320. The traffic is
arriving. It lands on an article about bedroom sizes and stops there.
Blog demand
291,320
searches/mo across 262 articles
Money-page demand
6,890
searches/mo across 60 pages — 4,880 of it your own name
Money pages ranking for nothing
54
of 60 — including every city hub
Ranked keywords
605
2 in the top three, 27 in the top ten
!
660 links inside your own site lead to a dead end.
One link in your sitewide page template points at
/expert-home-extension-services/, which no longer resolves.
Because it sits in the template, it repeats on essentially every page — 660 internal
links, plus 4 more pointing at a second dead URL, 664 in total. Both are still listed in
your sitemap. This is the cheapest and most concrete fix on the site.
i
How competent work and a broken site square with each other.
Someone is clearly showing up and doing the work, week after week. Earning
reviews and publishing articles is one trade; wiring a website is another. The effort is
real. The site it flows into was never built to catch it — and of the two, the
wiring is far cheaper to fix.
05
What is sitting on the table
These are the openings, and they are the good part of this letter. None of
them require inventing anything. Each one finishes something that already exists.
Page-two rankings
59
at positions 11–30 with 300+ monthly volume
Deck pages, unmeasured
25
zero grid keywords covered decks — my gap, not yours
Directories with an open seat
8
Bing Places, Apple Maps, Yellow Pages and five more
Orphaned pages
20
including the entire projects portfolio
Fifty-nine of your rankings sit on page two, where nobody looks —
existing pages one revision from page one. Your portfolio, the best sales asset a remodeler
has, cannot be reached from your own home page. And the deck content you have already paid
to write was never measured at all, because my keyword discovery run hit its item cap before
it reached decks, ADUs or garage conversions.
△
One number on this page is not yet measured.
Nothing here says anything about your leads, calls, or closed jobs. I have
no analytics access, no CRM, and no call log, so conversion is not visible from where I
am standing. Every other figure on this page was measured, not estimated.
06
The order I would work in
There is nothing exotic in the work. What matters is the order —
each step makes the next one cheaper.
1
Repair what blocks ranking
Repoint the dead template link and recover 660 internal links. Surface the
orphaned portfolio. Fix mobile speed, which measures 61 against 91 on desktop.
2
Give the city pages their own voices
Redmond, Tukwila and Federal Way are 99.4% identical to one another, and
134 page pairs are at least 60% similar. That is why every city page ranks for nothing.
3
Rebuild the service pages against winnable terms
Fifty-nine page-two rankings with real volume behind them, and fifteen
service pages currently holding four ranked keywords between them.
4
Wire the local layer
Claim the eight open directory seats. Put each listing’s own phone
number on its matching city page, so the listings corroborate each other without losing
call tracking.
5
Then, and only then, the map
It is the most expensive piece and the least urgent, and the satellite
addresses want re-examining before more money goes into them.
07
Everything behind this letter
All of it is live, and all of it reads from the same measurements. Nothing
below is a mock-up.
The map is built for a desktop screen. On a phone it will ask you to
come back on a larger display — the two figures in section 03 are the same views,
captured at full resolution.
This is a remodel, not a teardown. The bones are good.
You built the machine — the reviews, the content, the three listings, the map
strength. All that is left is to aim it. If you would like the walk-through, reply and I
will set up a call. Thirty minutes, no obligation, and you keep the diagnosis either way.
